- What are the problems of new product development and how to solve them?
- How to develop a more effective and efficient product development process?
- Leading development and transformation
- The power of communicating effectively in the world of tech
- Building digital product based on the Agile framework
- Payment operation transparency and digitalization
- Customer care in product development
- How to effectively migrate all services to a more digital consumption product model?
9th Annual Product Development Excellence in Banking Summit
14 – 15 September 2022 | Vienna
PAST SPEAKERS
SEE THE PREVIOUS SPEAKERS & CASE STUDIES

James PRASAD, CFA

Adele GOODFELLOW

Cristian CENGHER

Maria BURLACE

Cybele ALMEIDA
CONFERENCE TOPICS 2022
LOOK AT THE TOPICS THAT WERE DISCUSSED
Designed for
Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from the banking industry involved in:
- Banking Products
- Product Development
- Product Management
- Product Lifecycle
- Product Marketing
- Product Innovation
- Digital Products
- Product Experience
- Product Control
- Product Approvals
- Business Development
- Retail Banking
- Product Distribution
- Product & Services
- Structured Products
- Retail Products
- Innovation
- Digital Banking
- eStrategy & Technology
- Fintech
CASE STUDY / DAY 1
Leading Development and Transformation
Traditional Businesses are very aware of the need for development and transformation. Still, most of them struggle with it. This presentation will conclude my learnings over the past 2 years as the Head of FX Business Development and Transformation at SEB.
- Why develop and transform?
- What is the goal?
- How do we get there?
- Who does the work?
- How do we measure success?

James PRASAD, CFA

Maria BURLACE
CASE STUDY / DAY 1
Banking in Northern Europe, New Zealand and Pacific Islands
Maria will share her insights on differences and similarities within the European, New Zealand and Pacific Islands both from a customer needs perspective and a product perspective.
- Differences in customer needs and behaviours and their different products needs
- Different challenges within the markets. For example, at one point there were 4 Pacific Islands that were in State of Emergency. Later on, the number increased to 9. What role does the bank have then?
- Similarities regarding digitalization, differences in how it’s applied
CASE STUDY / DAY 1
Product Development at its Best: A Continuous Improvement Mindset
Going through gradual steps taken since the foundation of the UBS Partner, which brought the project to a continuous improvement journey, and taking it where we are today – always from a product development standpoint.

Cybele ALMEIDA

Adele GOODFELLOW
CASE STUDY / DAY 2
Product Marketing: The Power of Communicating Effectively in the World of Tech
We rely on the talent of developers to adopt tools and transform the digital world to ensure quality, speed, security and performance in product development. In order for engineers to collaborate, they need to understand the best way to communicate effectively.
- Provide an overview of product marketing, what it is, the challenges, and how to engage with developers effectively
- Introduce the ‘DISC’ model and reveal clues on how you can identify and better connect with your colleagues’ personality styles
- Three is the most persuasive number in communications. People are more likely to absorb messages/ patterns/ ideas delivered in 3’s
- The presentation will highlight how you can integrate this into the way you communicate, whether delivering a presentation, writing an email or making a point
CASE STUDY / DAY 2
Payment Operation Transparency and Digitalization
In the era of digitalization, the majority of initiatives, products and services are addressing the customer channels. The market is offered with various payments means (from accounts, toward cards and continuing with crypto assets), and apps with excellent UX apps. But the engine of this new landscape lays hidden in the back and most of the time forgotten. Are back office operations suitable for digitalization? Can channels survive without a performing back office?
- What are payment operations responsible for? Which processes are running in the back?
- What is the list of painpoints needed to be handled on a daily business?
- How can be back office digitalized? How can this support the E2E payment flow?
- What does the future look like?

Cristian CENGHER
”Valuable and beneficiary. I liked best about this conference the variety of topics along digitalisation from different speaker.
– Head of Wealth Management Operations Europe, Deutsche Bank
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