Traditional Businesses are very aware of the need for development and transformation. Still, most of them struggle with it. This presentation will conclude my learnings over the past 2 years as the Head of FX Business Development and Transformation at SEB.

• Why develop and transform?
• What is the goal?
• How do we get there?
• Who does the work?
• How do we measure success?

Maria will share her insights on differences and similarities within the European, New Zealand and Pacific Islands both from a customer needs perspective and a product perspective.

• Differences in customer needs and behaviours and their different products needs
• Different challenges within the markets. For example, at one point there were 4 Pacific Islands that were in State of Emergency. Later on, the number increased to 9. What role does the bank have then?
• Similarities regarding digitalization, differences in how it’s applied

We rely on the talent of developers to adopt tools and transform the digital world to ensure quality, speed, security and performance in product development.  In order for engineers to collaborate, they need to understand the best way to communicate effectively.

• Provide an overview of product marketing, what it is, the challenges, and how to engage with developers effectively
• Introduce the ‘DISC’ model and reveal clues on how you can identify and better connect with your colleagues’ personality styles
• Three is the most persuasive number in communications. People are more likely to absorb messages/ patterns/ ideas delivered in 3’s
• The presentation will highlight how you can integrate this into the way you communicate, whether delivering a presentation, writing an email or making a point