4th Annual Product Development Excellence in Banking Summit
SUMMIT IS OVER!
SEE THE PAST SPEAKERS & CASE STUDIES
FROM LAST ANNUAL
Yuri
TOPUNOV
Consumer Lending Director
Mihkel
MANDRE
Head of Product Development, Member of the Board Swedbank Life Insurance SE
Matti
HONKANEN
Co-Head of Product & Concept Development
Begum
OZALAN
VP Delivery Channels, Head of Digital Marketing
Matthias
LIERMANN
MD, Head of Global Product Platform
Markus
Gaebel
Vice President Global Product Development
PAST CASE STUDIES INCLUDE
Yuri TOPUNOVConsumer Lending Director
Citi
Customer Acquisition and Lifecycle Management in Digital Era
The presenter will share the real life fresh examples of using above- and below-the-line marketing campaigns and different digital instruments in structuring successful acquisition of new customers, cross-selling new products to existing customers, as well as enriching product value proposition to improve customer experience, grow the on-us customer wallet and boost the revenues as a result.
- Marketing strategies: grow digital supported by conventional offline
- Cross-sell: what, when and digitally how
- Partnerships: structure a relevant and meaningful relationship
- CRM: segmentation, wallet increase and revenue extraction
Mihkel MANDREead of Product Development, Member of the Board Swedbank Life Insurance SE
Swedbank P&C Insurance AS
Innovation opportunities within life insurance
Holistic look at the life insurance industry, environment, trends and innovation opportunities for the future.
- Our journey
- Life insurance competitive environment
- IoT, InsTech and selection of new business models across globe
- Future perspectives
Matti HONKANENCo-Head of Product & Concept Development
Nordea
Can established businesses & innovations flourish together?
Lack of management capability is the most severe limit for innovations in banking. Ahead of the greatest disruption in the banking, banks are forced to ride two horses: we must create new businesses as the old ones are losing their profitability, but at the same time we can’t neglect our established businesses as long as they generate most of our income. So both are needed, but they call for drastically different management. That’s a problem. They can however coexist in the same organisation, but only if their differences are properly recognized and managed.
- Innovation units: How they should be built?
- How to guarantee that ideas evolve into profitable businesses?
- How to guarantee that both new initiatives and established businesses succeed?
- Limits of organisations: Can you cater for disruptive innovation in the established organisation?
- Cooperation between development and business units: From confrontation to fruitful cooperation
Begum OZALANVP Delivery Channels, Head of Digital Marketing
Garanti Bank
Missing long romantic walks to the bank
The presentation will cover Garanti Bank`s digital channels overview, Garanti`s digital position and how Garanti has coded digital into its DNA.
- Adopting technology trends
- Importance of internal efficiency
- Placing customer experience to the center
- Believing in collaboration and seeking opportunities in digital transformation era
WE ARE LOOKING FORWARD TO WELCOMING YOU ON BOARD IN 2018!
2017 CONFERENCE TOPICS
- Banking Innovation & Fintech – The Impact on Product Development
- The Future of Bank Product and Marketing Strategy
- Internet of Things and Data Analytics Driven Digital Transformation
- Customer Insight in the Product Development
- Product Development in Asset Management
- Business and Innovation strategy processes
- Innovation management practices in Product Development
DESIGNED FOR
Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, Heads of departments from banking industry involved in:
- Product Development
- Product Management
- Product Lifecycle
- Product Marketing
- Product Innovation
- Digital Products
- Product Experience
- Product Control
- Product Approvals
- Business Development
- Retail Banking
- Product Distribution
- Product & Services
- Structured Products
- Retail Products
- FinTech
- Innovation
- Digital Banking
- eStrategy & Technology
PRE-CONFERENCE WORKSHOPS
Workshop A
The Future of Bank Product and Marketing Strategy
- What is the dirty job standing between your product and success?
- What challenges do banks face when developing product strategies?
- How to develop a new product in the digital market?
- Do the marketing professionals define the target market and specify the product upfront?
- Steps to establish a digital marketing strategy to leverage electronic and social media to increase visibility and differentiate from competitors
Workshop B
Banking Innovation & Fintech – The Impact on Product Development
- What is driving the explosion in ‘Fintech’ Innovation through the lens of Product Development
- Partnerships between banking and Fintech
- Banks vs Fintech startups
- How to play the Fintech game like a Pro
